![]() ![]() Hearing about how your company got started, the problems it has faced and the growth and success it’s seen can help potential customers feel a connection and perhaps, cause them to choose you over a competitor. But emotions should match the company and its work: sincerity and empathy work for a funeral home business a sense of levity and fun for an amusement park. Adding purpose–Jessica wanted her child to have baked goods that wouldn’t make her sick–puts this company in a new light in readers’ eyes.įeelings also have a place in stories about business–fear, joy, sadness, amusement, excitement, awe, admiration are just a few of the emotions that can help people relate to companies. It’s a relatable and memorable story that also describes the inspiration and supportive community that surrounds this company. Olivia and her friends are our biggest fans. From our original muffins, we’ve expanded to a lineup of products for people with all sorts of food allergies. Several even suggested I start a company, so I did (Some of those parents became early investors.). Parents applauded, and they pushed me to do more. I made some muffins and cookies, passed them around to Olivia and her little friends who had the same allergy issues and watched their eyes light up. (I’m a baker at heart and by profession–I’ve worked as a pastry chef at some of the Bay area’s top restaurants). When I found out in 2013 that my toddler Olivia was allergic to eggs, I headed straight to my kitchen to experiment with some egg-free recipes. I’m Jessica Brown, chief brain and baker for Jessica’s Worry-free Goodies. They might opt to have the CEO talk about how the company’s start, struggles, and successes, like this: Your story might be straightforward, describing how the company trains, innovates and inspects, with the mission to keep passengers safe.Ĭompanies whose culture is casual and friendly can also reflect that in their storytelling approach. Let’s say for example, yours is a large aviation firm that builds jets to safely transport passengers. Some businesses will want to use a formal, serious style. You can do the same with the stories you tell through your About Us section.Ĭompany culture determines how you tell the story. The best storytellers use detail and perspective to engage readers. ![]() Tell your story wellĮvery business has a story. It’s a perfect opportunity to let your company’s personality shine.Īs you plan, write and design these pages for your web site, here are 6 principles to keep in mind. Every company has a story, but the stories never sound or look the same. The most exciting thing about About Us pages is that they are always tailored. It can establish your business as reputable and reliable. It can communicate vision and philosophy, demonstrate a company’s stability and its ability to change with the times. ![]() Telling your company’s story in a readable, engaging fashion through your About Us section has tremendous value. You paint a digital picture of your firm when you fill these pages with interesting stories and visuals about how your company started and has grown, let your talented staff talk about themselves and describe what they think the future holds. Telling your company’s story through About Us pages on your website can have a positive impact on your business. ![]()
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